Today I learned about a store, that I never had heard about, called Zara. Zara is located in a small town in NorthWestern Spain called Arteixo and it all started off by them developing a high centralized design, manufacturing, and forming a distribution system. Almost two decades ago Zara first introduced the idea of fast fashion, which resulted in a huge success all over Europe. To this day, Zara is very known and popular across Europe. For example, Kate Middleton and her sister, Pippa, have actually been photographed wearing their "adorable" clothing line. But when Zara finally moved into the United States, it was no longer popular. A big reason for its downfall in the US is because they don't participate in the "Vanity Sizing". A majority of woman in America cant wear form fitting clothes like European and Chinese woman can. The obesity rates are lower in Europe and is actually almost non existent in Asia. To gain more sales and popularity, Zara would have to redesign their whole clothing line since 30 to 40 percent of the U.S is considered obese.
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